The Vibe black experience

Oct. 30 through Nov. 3, 2025

Prepare to be immersed into a gathering curated for those that enjoy elevated social experiences.  We will be in one of the most desirable locations in Riviera Maya, bringing together a community of sophisticated guests to honor the unique character of Vibe Black Vodka while also experiencing the flavor of Dia De Los Muertos.

Join us for curated experiences, from tasting events and mixology classes to cultural explorations that highlight the beauty of Afro-Mexican heritage.  Let loose at our themed parties and exclusive gatherings, all designed to create unforgettable memories. This exclusive 3-day event brings together a community of mature, fun-loving, and sophisticated guests to honor the unique character of Vibe Black Vodka while embracing the festive spirit of Dia De Los Muertos. Set against the backdrop of the stunning new Aloft hotel near 5th Avenida, guests will enjoy luxury accommodations in a location perfect for exploring Playa del Carmen’s bustling nightlife, lively markets, and beautiful beaches. 

Host Hotel

Aloft Playa del Carmen is open in space and spirit, it is a reflection of the promise of our brand by offering purposeful environments and vibrant spaces within a destination that has become one of the most important in the Caribbean, thanks to being an ideal place to rest, go shopping, eat and live unforgettable adventures. It is a lively and bustling place, at any time of the day or night. As our destination, we are the next generation of hotel, using technology and design to enhance experiences and move at the fast pace of our guests.

what you can expect

ROOFTOP REVELRY

Elevate your experience with rooftop Scenery and celebrations that combine panoramic views with electrifying energy.

sip & savor​

Indulge in  premium cocktails ,  perfectly paired with gourmet dishes showcasing the rich, vibrant tastes of the region.

vibrant nightlife

Feel the rhythm as DJs spin the hottest tracks, setting the vibe for poolside grooves and rooftop moves under the tropical sun and starlit skies.

unwind in paradise

Relax in the refreshing luxury of our exclusive pools, surrounded by lush landscapes and a sophisticated crowd ready to vibe.

More reason to celebrate

Vibe Black Vodka is the perfect complement to a Día de los Muertos celebration, embodying the essence of elegance and tradition. Its bold, smooth flavor mirrors the vibrant spirit of the holiday, while its rich black hue symbolizes the depth of remembrance and celebration. Whether raising a toast to loved ones past or enjoying the lively festivities, Vibe Black Vodka adds a sophisticated and unforgettable touch to every moment.

Learn More

The Celebration

Dia De Los Muertos is a two day holiday that reunites the living and dead. Families create ofrendas (Offerings) to honor their departed family members that have passed. These altars are decorated with bright yellow marigold flowers, photos of the departed, and the favorite foods and drinks of the one being honored. Day of the Dead is a rare holiday for celebrating death and life. It is unlike any holiday where mourning is exchanged for celebration. It’s not somber but celebratory. Those who celebrate Dia De Los Muertos view death as a welcomed part of life. That is why you will see brightly colored skeletons and skulls everywhere during the holiday. They often are seen smiling.

YOUR EVENTS

ARRIVAL

THUR. OCTOBER 30, 2025
Travel is effortless with the Vibe Black Vodka Experience, as round-trip airport transfers are included in your package. From your arrival in Playa del Carmen, enjoy Private transportation for Vibe Black Guests to and from the Aloft hotel, ensuring a luxurious, stress-free celebration. Relax and soak in the vibrant atmosphere while we handle the logistics!

MEET & GREET

THUR. OCTOBER 30, 2025
Join us for the Vibe Black Experience Meet and Greet at the chic WXYZ Bar in the Aloft Hotel. Enjoy signature cocktails, handcrafted drinks with Vibe Black Vodka, and light bites while mingling with guests. With live music setting the mood, it’s the perfect kickoff to an unforgettable Dia de los Muertos-inspired weekend! 

BRUNCH

FRI. OCTOBER 31, 2025
Join us for a decadent **Boozy Brunch** in the elegant Aloft Ballroom, where sophistication meets celebration. Enjoy a lavish spread of international and local favorites, paired with craft cocktails featuring Vibe Black Vodka. Toast to new connections with mimosas and bold flavors, all while soaking in the lively atmosphere of vibrant music and chic décor. More than just brunch, it’s a unique blend of style, culture, and indulgence for an extraordinary weekend.

ROOFTOP POOL PARTY

FRI. OCTOBER 31, 2025
Experience the ultimate afternoon escape at our Rooftop Pool Party at the Aloft Hotel in Playa del Carmen. Enjoy stunning views and vibrant energy while sipping a refreshing Vibe Black Vodka cocktail by the pool or taking a dip in the crystal-clear water. With a live DJ spinning upbeat tracks and luxurious cabanas available, this exclusive event blends relaxation and celebration. Soak in the beauty of the Riviera Maya and mingle with a sophisticated crowd of partygoers.

SAIL AWAY & BRUNCH

SAT. NOVEMBER 1, 2025
The Hours Long Sailing Experience offers a luxurious escape aboard a premium Sailing Vessel, where attendees can bask in the beauty of the Caribbean Sea. This exclusive adventure includes breathtaking coastal views, stops for swimming and snorkeling in crystal-clear waters, and an exquisite onboard lunch featuring fresh, locally-inspired cuisine. With impeccable service and An Open Bar. this unforgettable journey promises relaxation, indulgence, and a touch of adventure, all perfectly tailored for the discerning guest.

FAREWELL

SUN. NOVEMBER 2, 2025
You will receive transportation back to Cancun International Airport as we bid you farewell from an enjoyable weekend with Vibe. If you are interested in a longer visit, our travel partner, RLMorgen will assist with extending your reservation and providing information for additional excursion options.

PACKAGES & DETAILS

Vibe Black Experience

Below are the Package descriptions of a variety of available Room experiences and each package includes all events. For more exclusivity, upgraded room options and cabana access are available to you. Whichever package you choose, prepare for an unforgettable celebration of culture and style. 

Price: $1,250 per person (based on double occupancy) 
Includes: Round Trip Transportation from Cancun International Airport 

  • King or two-queen room
  • Vibe Immersion Experience
  • Daily Breakfast/Brunch
  • Rooftop Pool Party
  • Sailing Experience with lunch
  • Single Occupancy Supplement: $225 

Once your reservation is made, 50% of the full amount of the reservation is due by May 17, 2025. Final Payment and remaining balance is due July 19, 2025. All bookings are a 3 day minimum ( Check-in: October 30, 2025 – Check-out: November 3, 2025)

Suite Upgrade (Limit Of 5) 
Price: $1,360 per person (based on double occupancy) 
Includes: All benefits of the Standard Package with an upgrade to a Savvy Suite two-queen
Single Occupancy Supplement: $300 

Once your reservation is made, 50% of the full amount of the reservation is due by May 17, 2025. Final Payment and remaining balance is due July 19, 2025. All bookings are a 3 day minimum ( Check-in: October 30, 2025 – Check-out: November 3, 2025)

(Limit Of 5) 
Price:
$1,500 per person (based on double occupancy)
 
Includes: All benefits of the Standard Package, plus upgraded accommodations to a Splash Pool Level King, enhanced gift package, and priority event seating. 
Single Occupancy Supplement: $400 

Once your reservation is made, 50% of the full amount of the reservation is due by May 17, 2025. Final Payment and remaining balance is due July 19, 2025. All bookings are a 3 day minimum ( Check-in: October 30, 2025 – Check-out: November 3, 2025)

(limit of 4) 
Price: $1,650 per person (based on double occupancy) 
Includes: All benefits of the Standard Package, upgraded accommodations to a Splash Pool Level King with balcony, enhanced gift package, priority event seating, and exclusive access to a cabana at the pool party. 
Single Occupacy Supplement: $400  

Once your reservation is made, 50% of the full amount of the reservation is due by May 17, 2025. Final Payment and remaining balance is due July 19, 2025. All bookings are a 3 day minimum ( Check-in: October 30, 2025 – Check-out: November 3, 2025)

Package prices do not include ✈️ transportation.

Secure your PLACE TODAY
for the 1st Annual Vibe Black Experience with an Early Bird Special!

This $100 deposit guarantees your place at this exclusive event and provides a $100 price reduction on the package of your choice when reservations officially open. Don’t miss this chance to be part of an unforgettable celebration!

Please note: the Early Bird Special reduced pricing window ends Jan 10, 2025 at midnight EST.
*This deposit is non-refundable. It will be applied toward total costs.
Standard deposits of $259.00 begin Jan 11th.

By registering for and participating in the 1st Annual Vibe Black Experience (the “Event”), hosted by Vibe Black Vodka and Aloft Hotels, you (“Participant”) acknowledge and agree to the following terms:

  1. Assumption of Risk
    • Participation in the Event, including but not limited to transportation, accommodations, activities, excursions, and consumption of alcohol, involves inherent risks that could result in personal injury, illness, property damage, or other unforeseen consequences.
    • Participant assumes all risks associated with participation in the Event, whether caused by negligence, third parties, or other factors.
  2. Release of Liability
    • Participant agrees to release, discharge, and hold harmless Vibe Black Vodka, Aloft Hotels, its affiliates, sponsors, employees, agents, contractors, and representatives (collectively, the “Released Parties”) from any and all claims, liabilities, damages, or expenses arising from or related to participation in the Event.
    • This includes, but is not limited to, claims for personal injury, property damage, or loss, whether caused by negligence or otherwise.
  3. Medical Treatment
    • Participant consents to receive medical treatment deemed necessary in the event of injury, accident, or illness during the Event. Participant assumes full responsibility for all associated medical costs.
  4. Personal Responsibility
    • Participant agrees to abide by all Event rules, local laws, and any instructions provided by Event organizers.
    • Participant acknowledges responsibility for their own actions and behavior and agrees to exercise caution and good judgment throughout the Event.
  5. Alcohol Consumption
    • Participant understands that the Event involves the consumption of alcohol. Participant agrees to consume alcohol responsibly and assumes all risks associated with its consumption. The Released Parties shall not be liable for any injury, damage, or loss resulting from alcohol-related incidents.
  6. Indemnification
    • Participant agrees to indemnify and hold harmless the Released Parties from any claims, actions, or damages arising from their participation in the Event, including attorney’s fees and costs incurred in defense of such claims.
  7. Photo and Media Release
    • Participant grants permission to Vibe Black Vodka to use photographs, videos, or other media captured during the Event for promotional and marketing purposes without further compensation.
  8. Governing Law
    • This agreement shall be governed by the laws of the United States of America and Mexico.

ADDITIONAL TRAVEL INFORMATION

RLMorgen LLC is the official travel agency of The Vibe Black Experience. they can assist with purchasing flights, and planning excursions. RLMorgen is licensed to sell travel insurance and can provide you with a policy that includes coverage for your flight, package, and many unforseen expenses while abroad. It is advised that you have your policy purchased before the final payment date . 

It is important to note that most healthcare providers in Mexico require payment in advance before treatment. The U.S. Department of State advises travelers to make sure they understand a hospital’s billing, pricing, and proposed medical procedures before they consent to any medical care. In some tourist areas, hospitals use sliding scales, increasing their rates based on a patient’s perceived ability to pay. Some private hospitals may even check your credit card limit, bill you for services up to that limit, then discharge you. 

Travel insurance is essential when traveling intentionally. It covers unexpected cancellations, medical emergencies, and lost or delayed baggage, ensuring travelers are not faced with significant out-of-pocket expenses. For comprehensive travel insurance options, click here. 

If you have not yet obtained a passport, visit here for additional information on how to apply for a passport and Global Entry. Learn more by visiting @RLMorgen on Instagram or www.RLMorgen.com

 *Your flight itinerary must be received by September 12, 2025, to guarantee airport transportation. Failure to adhere to this deadline will result in forfeiture of transportation.